My friends at Scotland Crimestoppers have joined forces with drinks giant Diageo to combat the problem of alcohol being served to young people under the age of 18.
The ground-breaking initiative aims to crack down on adults who buy booze for youngsters and to stop those who purposely sell drink to young people under 18 who make money for themselves without thinking of the consequences. The four-week campaign comes after a study carried out by Fife Alchohol Partnership found that a quarter of school pupils in Fife reported to binge drinking.
I might enjoy the odd glass of sangria with my dinner, but binge drinking is a different topic altogether. For one, there are the health implications associated, particularly for young people. And it can of course leave young people vulnerable to all sorts of unsavoury characters who target those who've had a few too many.