Launched on 19 October 2010 at The Association of Convenience Stores Crime Prevention Forum, the initiative is also backed by the Home Office. The collaboration has brought together a reward fund of up to £50,000 for information that leads to a conviction in cases of serious violent crime in local shops.
Crimestoppers, with their wealth of experience (no pun intended) in paying rewards to brave members of the public who give the charity information about crime anonymously, are administering the fund.
The initiative is part of a wider commitment to raise community awareness about the violence experienced by those working in local shops and encourage greater reporting of information about retail crime.
So if you'd like to give information about this or any other type of crime call Crimestoppers anonymously on 0800 555 111 or go to http://www.crimestoppers-uk.org/ and fill in the untraceable online form.