18 March 2011

Film brings Crimestoppers message to young people

Crime-fighting charity Crimestoppers has unveiled a new viral video called 'Don't let it be too late' to introduce young people to their youth brand Fearless and highlight the service the charity provides.

The concept

The film clip is a dramatic portrayal of the way young people have, in some ways, become desensitized to seeing violent acts happen around them and in turn may have become comfortable with not actively speaking about these acts of violence.

Fearless allows young people to give information about crime anonymously via the 0800 555 111 hotline and through fearless.org.

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